Consultancy
Top 3 Consultancy
Top 3 Consultancy
How active practice replaced passive training
How active practice replaced passive training
A Fortune 100 company hired a top 3 global consulting firm that utilized Creatium’s tech to turn professional development into professional readiness.
A Fortune 100 company hired a top 3 global consulting firm that utilized Creatium’s tech to turn professional development into professional readiness.
How active practice replaced passive training
A Fortune 100 company hired top 3 global consulting firm, who utilized Creatium’s tech to turn professional development into professional readiness.
"We’re all really excited about what's next in creating cutting-edge simulations, coaches, and interactive learning environments that are proven to improve learning outcomes.”
"We’re all really excited about what's next in creating cutting-edge simulations, coaches, and interactive learning environments that are proven to improve learning outcomes.”
Program manager,
Top 3 consultancy
Program manager,
Top 3 consultancy
See it in motion:
See it in motion:
5x
5x
deeper engagement than ChatGPT (12.4 vs 2.5 turns)
95%
positive sentiment (vs 37% traditional training)
See it in action.
Request a demo
The challenge
A Fortune 100 company had invested heavily in GenAI adoption, rolling out enterprise tools and conducting awareness training across the organization. And indeed, employees understood AI conceptually. These highly educated individuals attended workshops, watched videos, and read case studies.
But when it came time to actually use AI in their work— or pitch AI-driven ideas to leadership—they froze. The problem wasn't the knowing. It was the doing. They were in utterly new territory; and consequently, there was real fear of failure.
Three critical gaps emerged:
ChatGPT doesn't build skills
Traditional training doesn't translate
High-Stakes conversations require pressure
The problem wasn't the knowing. It was the doing. They were in utterly new territory—and there was real fear of failure.
The solution
Creatium deployed an AI coaching platform that created a high-stakes roleplay environment.
Instead of providing helpful suggestions, the AI pushed back with the kinds of questions real executives ask: "Show me the numbers." "Why are you telling me this? What do you want me to do?" "What breaks at scale?" "What would I have to say no to in order to fund this?.
74% of participants actively engaged in skill-building practice— a stark contrast to traditional e-learning where 72% of participants admit to distraction and only 20% complete courses.
Managers could practice the same conversation multiple times—refining their pitch, testing different approaches, building confidence. If they couldn't articulate ROI, the conversation stalled. If they made vague claims, the AI pressed harder.
No real-world consequences, but authentic pressure.
The result
The AI responded to participant input in real time. Strong, specific answers moved the conversation forward. Weak answers triggered follow-up questions.
The experience mirrored authentic executive decision-making—not a scripted tutorial. Analysis showed that 93% of participants received actionable guidance—specific next steps they could implement immediately, not vague advice.
The results extended beyond the coaching sessions themselves. Post-coaching analysis revealed that 58% of participants planned to implement or experiment with what they learned—representing a 4.8× improvement over the typical 12% training-to-practice conversion rate in corporate learning. Of these, 23% committed to immediate implementation while 35% planned further experimentation.
When challenged to defend vague claims, managers didn't shut down—they constructed better arguments in real time.
The challenge
A Fortune 100 company had invested heavily in GenAI adoption, rolling out enterprise tools and conducting awareness training across the organization. And indeed, employees understood AI conceptually. These highly educated individuals attended workshops, watched videos, and read case studies.
But when it came time to actually use AI in their work— or pitch AI-driven ideas to leadership—they froze. The problem wasn't the knowing. It was the doing. They were in utterly new territory, and consequently, there was real fear of failure.
Three critical gaps emerged:
ChatGPT doesn't build skills
Traditional training doesn't translate
High-Stakes conversations require pressure
The problem wasn't the knowing. It was the doing. They were in utterly new territory—and there was real fear of failure.
The solution
Creatium deployed an AI coaching platform that created a high-stakes roleplay environment.
Instead of providing helpful suggestions, the AI pushed back with the kinds of questions real executives ask:
"Show me the numbers."
"Why are you telling me this?
"What do you want me to do?"
"What breaks at scale?"
"What would I have to say no to in order to fund this?"
74% of participants actively engaged in skill-building practice—a stark contrast to traditional e-learning where 72% of participants admit to distraction and only 20% complete courses.
Managers could practice the same conversation multiple times—refining their pitch, testing different approaches, building confidence. If they couldn't articulate ROI, the conversation stalled. If they made vague claims, the AI pressed harder.
No real-world consequences, but authentic pressure.
The result
The AI responded to participant input in real time. Strong, specific answers moved the conversation forward. Weak answers triggered follow-up questions.
The experience mirrored authentic executive decision-making—not a scripted tutorial. Analysis showed that 93% of participants received actionable guidance—specific next steps they could implement immediately, not vague advice.
The results extended beyond the coaching sessions themselves. Post-coaching analysis revealed that 58% of participants planned to implement or experiment with what they learned—representing a 4.8× improvement over the typical 12% training-to-practice conversion rate in corporate learning. Of these, 23% committed to immediate implementation while 35% planned further experimentation.
When challenged to defend vague claims, managers didn't shut down—they constructed better arguments in real time.
This wasnʼt a chatbot. This wasnʼt a series of video modules. This was sophisticated training in facilitating productive friction—and it works.
Educational research shows that "desirable difficulty"— introducing challenge that forces deeper cognitive processing—builds durable skills far better than passive review. Creatium's platform applies this principle: instead of making learning easy, it makes learning effective. This isn't a chatbot giving you answers. It's a roleplay experience making you earn them.
Experience it.
Request a demo
Related Case Studies
Educational research shows that "desirable difficulty"— introducing challenge that forces deeper cognitive processing—builds durable skills far better than passive review. Creatium's platform applies this principle: instead of making learning easy, it makes learning effective. This isn't a chatbot giving you answers. It's a roleplay experience making you earn them.
Experience it.
Request a demo
Educational research shows that "desirable difficulty"— introducing challenge that forces deeper cognitive processing—builds durable skills far better than passive review. Creatium's platform applies this principle: instead of making learning easy, it makes learning effective. This isn't a chatbot giving you answers. It's a roleplay experience making you earn them.
Experience it.
Request a demo
See it in motion:
Creatium
(Previously known as Prof Jim Inc.)
contact@creatium.com
© Creatium 2026
Creatium
(Previously known as Prof Jim Inc.)
contact@creatium.com
© Creatium 2026
5x
deeper engagement than ChatGPT (12.4 vs 2.5 turns)
95%
positive sentiment (vs 37% traditional training)
See it in action.
Request a demo
The challenge
A Fortune 100 company had invested heavily in GenAI adoption, rolling out enterprise tools and conducting awareness training across the organization. And indeed, employees understood AI conceptually. These highly educated individuals attended workshops, watched videos, and read case studies.
But when it came time to actually use AI in their work— or pitch AI-driven ideas to leadership—they froze. The problem wasn't the knowing. It was the doing. They were in utterly new territory; and consequently, there was real fear of failure.
Three critical gaps emerged:
ChatGPT doesn't build skills
Traditional training doesn't translate
High-Stakes conversations require pressure
The problem wasn't the knowing. It was the doing. They were in utterly new territory—and there was real fear of failure.
The solution
Creatium deployed an AI coaching platform that created a high-stakes roleplay environment.
Instead of providing helpful suggestions, the AI pushed back with the kinds of questions real executives ask: "Show me the numbers." "Why are you telling me this? What do you want me to do?" "What breaks at scale?" "What would I have to say no to in order to fund this?.
74% of participants actively engaged in skill-building practice— a stark contrast to traditional e-learning where 72% of participants admit to distraction and only 20% complete courses.
Managers could practice the same conversation multiple times—refining their pitch, testing different approaches, building confidence. If they couldn't articulate ROI, the conversation stalled. If they made vague claims, the AI pressed harder.
No real-world consequences, but authentic pressure.
This wasnʼt a chatbot. This wasnʼt a series of video modules. This was sophisticated training in facilitating productive friction—and it works.
Educational research shows that "desirable difficulty"— introducing challenge that forces deeper cognitive processing—builds durable skills far better than passive review. Creatium's platform applies this principle: instead of making learning easy, it makes learning effective. This isn't a chatbot giving you answers. It's a roleplay experience making you earn them.
Experience it.
Request a demo
Educational research shows that "desirable difficulty"— introducing challenge that forces deeper cognitive processing—builds durable skills far better than passive review. Creatium's platform applies this principle: instead of making learning easy, it makes learning effective. This isn't a chatbot giving you answers. It's a roleplay experience making you earn them.
Experience it.
Request a demo
The result
The AI responded to participant input in real time. Strong, specific answers moved the conversation forward. Weak answers triggered follow-up questions.
The experience mirrored authentic executive decision-making—not a scripted tutorial. Analysis showed that 93% of participants received actionable guidance—specific next steps they could implement immediately, not vague advice.
The results extended beyond the coaching sessions themselves. Post-coaching analysis revealed that 58% of participants planned to implement or experiment with what they learned—representing a 4.8× improvement over the typical 12% training-to-practice conversion rate in corporate learning. Of these, 23% committed to immediate implementation while 35% planned further experimentation.
When challenged to defend vague claims, managers didn't shut down—they constructed better arguments in real time.