Manifesto

Manifesto

The way we learn is fundamentally changing.

The way we learn is fundamentally changing.

For centuries, learning meant books. Over the last 15 years, it shifted to video—YouTube, Coursera, Udemy all empowered creators to reach learners through screens. But as attention spans dwindle to just 8 seconds for passive content, we've noticed something: people will still engage for hours when they're actively participating. Now it's time to start designing for that.

For centuries, learning meant books. Over the last 15 years, it shifted to video—YouTube, Coursera, Udemy all empowered creators to reach learners through screens. But as attention spans dwindle to just 8 seconds for passive content, we've noticed something: people will still engage for hours when they're actively participating. Now it's time to start designing for that.

Why?

Why?

Why?

Because our brains are designed for interaction.

We believe learning should spark curiosity, ignite engagement, and most importantly, deliver measurable outcomes.

Why?

Because our brains are designed for interaction.

We believe learning should spark curiosity, ignite engagement, and most importantly, deliver measurable outcomes.

Principle One:

Personalized, interactive learning

is the key to retention.

Principle One:

Personalized, interactive learning

is the key to retention.

Principle Two:

Technology should

empower humans, not

replace them.

Principle Two:

Technology should

empower humans, not

replace them.

Principle Three:

Measurable results are
non-negotiable.

Principle Three:

Measurable results are
non-negotiable.

Principle One:

Personalized, interactive

learning is the key to

retention.

Principle One:

Personalized, interactive

learning is the key to

retention.

Principle Two:

Technology should empower

humans, not replace them.

Principle Two:

Technology should empower

humans, not replace them.

Principle Three:

Measurable results are

non-negotiable.

Principle Three:

Measurable results are

non-negotiable.

Our promise

Our promise

Our promise

Creatium is the future of personalized

education at scale.

It’s the future of engagement-driven

learning outcomes.

We’re here to change the landscape of learning—one interaction at a time.

Our promise

Creatium is the future of personalized

education at scale.

It’s the future of engagement-driven

learning outcomes.

We’re here to change the landscape of learning—one interaction at a time.

Want to try it out yourself?

Want to try it out yourself?

Creatium

(Previously known as Prof Jim Inc.)

contact@creatium.com

© Creatium 2025

Creatium

(Previously known as Prof Jim Inc.)

contact@creatium.com

© Creatium 2025