Research

Research

We follow the learning science.

We follow the learning science.

How our research-backed approach delivers.

How our research-backed approach delivers.

28%

better learning outcomes

5-8x

faster content creation

85%

less cheating

The proof is in the results.

The proof is in the results.

28% improved test scores when using our interactive AI-coach

28% improved test scores when using our interactive AI-coach

AI-coach adapts to what the learner needs most

AI-coach adapts to what the learner needs most

Interactive learning

that sticks

Interactive learning

that sticks

24% increased improvement for novice learners (equivalent of having a personal tutor)

24% increased improvement for novice learners (equivalent of having a personal tutor)

AI-powered simulations require learners to immediately apply their knowledge

AI-powered simulations require learners to immediately apply their knowledge

Assessments that reduce cheating

Assessments that reduce cheating

85% reduction in cheating with AI-powered dialogic assessments

85% reduction in cheating with AI-powered dialogic assessments

Natural conversations are a better reflection of understanding 

Natural conversations are a better reflection of understanding 

AI voices rated better

AI voices rated better

Rated 19% better than typical human narrators

Rated 19% better than typical human narrators

Clear, engaging delivery

Clear, engaging delivery

Consistent quality every time

Consistent quality every time

The power of seeing face on screen

The power of seeing face on screen

Students score 6.5% higher while spending 9.4% less time learning, when an avatar is present

Students score 6.5% higher while spending 9.4% less time learning, when an avatar is present

Avatar-based videos support more engagement than audio-only instructional videos

Avatar-based videos support more engagement than audio-only instructional videos

Better results in less time

Better results in less time

Create videos in minutes, not hours

Create videos in minutes, not hours

Professional videos created 5-8X faster and rated higher in quality

Professional videos created 5-8X faster and rated higher in quality

Tool generates superior videos: better visuals, richer audio, more accurate content

Tool generates superior videos: better visuals, richer audio, more accurate content

Trusted by educators

Trusted by educators

"From our avatar to the custom personas, rich narrations, and engaging interactives . . . I don't feel like I'm watching an avatar—I feel connected. It's rich and it's even powerful."


— Juanita Montes de Oca, Director,

Instructional Design,..Generation Citizen

"Creatium’s tool stands out for its thoughtful design and clear alignment with the learning design process. It’s grounded in evidence and research, and the way it leverages the multi-modes of AI offers a compelling example of how technology can meaningfully support educators and designers.”


—Amin Marei,

Researcher at The Harvard Graduate School of Education

Research collaboration

Research collaboration

We're always interested in collaborating in these topics:

We're always interested in collaborating in these topics:

AI in education

AI in education

Assessment innovation

Assessment innovation

Instructional design

Instructional design

Contact us

Contact us

The research behind Creatium.

The research behind Creatium.

Experimental research and evidence-based insights driving educational innovation.

Experimental research and evidence-based insights driving educational innovation.

Featured Research

Dialogue-based assessment reduces cheating by 85%


Featured Research

Dialogue-based assessment reduces cheating by 85%


Featured Research

Using AI for creating videos reduces time by 5x-8x, with higher quality

Featured Research

Using AI for creating videos reduces time by 5x-8x, with higher quality

Featured Research

AI avatars provide 5% higher post-test scores

Featured Research

AI avatars provide 5% higher post-test scores

Featured Research

Experimental evidence that conversational AI improves learning outcomes (effect size = +0.48)

Featured Research

Experimental evidence that conversational AI improves learning outcomes (effect size = +0.48)

Featured Research

Interactive video instruction improves scores compared to traditional video (effect size +0.36)

Featured Research

Interactive video instruction improves scores compared to traditional video (effect size +0.36)

Featured Research

AI voices are rated 19% higher in quality, despite

being identifiable

Featured Research

AI voices are rated 19% higher in quality, despite

being identifiable

Creatium

(Previously known as Prof Jim Inc.)

contact@creatium.com

© Creatium 2025

Creatium

(Previously known as Prof Jim Inc.)

contact@creatium.com

© Creatium 2025