Research
We follow the learning science.
How our research-backed approach delivers.
28%
better learning outcomes
5-8x
faster content creation
85%
less cheating
The Index:
Experimental evidence that conversational AI improves learning outcomes
Quantifying the learning benefits of AI-enhanced video instruction
Dialogic assessment reduces cheating
The science of smarter learning with AI avatars
Transforming video production with AI
AI voices excel despite being identifiable
The proof is in the results.
28% improved test scores when using our interactive AI-learning assistant
AI-tutor adapts to what the learner needs most
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Interactive learning
that sticks
24% increased improvement for novice learners (equivalent of having a personal tutor)
AI-powered simulations require learners to immediately apply their knowledge
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Assessments that can't be gamed
85% reduction in cheating with AI-powered dialogic assessments
Natural conversations are a better reflection of understanding
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AI voices rated better
Rated 19% better than typical human narrators
Clear, engaging delivery
Consistent quality every time
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The power of seeing face on screen
Students score 6.5% higher while spending 9.4% less time learning, when an avatar is present
Avatar-based videos support more engagement than audio-only instructional videos
Better results in less time
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Create videos in minutes, not hours
Professional videos created 5-8X faster and rated higher in quality
Tool generates superior videos: better visuals, richer audio, more accurate content
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Trusted by educators
From our avatar to the custom personas, rich narrations, and engaging interactives... There's so many really great things. I don't feel like I'm watching an avatar—I feel connected. It's rich and it's even powerful."
— Juanita Montes de Oca, Director,
Instructional Design,..Generation Citizen
Creatium’s tool stands out for its thoughtful design and clear alignment with the learning design process. It’s grounded in evidence and research, and the way it leverages the multi-modes of AI offers a compelling example of how technology can meaningfully support educators and designers.”
—Amin Marei,
Researcher at The Harvard Graduate School of Education
The research behind Creatium.
Experimental research and evidence-based insights driving educational innovation.
Featured Research
Transforming Video Production with AI
Featured Research
Dialogic Assessment Reduces Cheating
Featured Research
AI Voices Excel Despite Being Identifiable
Featured Research
Interactive Advantage: Quantifying the Learning Benefits of AI-Enhanced Video Instruction
Featured Research
The Science of Smarter Learning with AI Avatars
Featured Research
Video AI Tutoring: Experimental Evidence That Conversational AI Improves Learning Outcomes
Research Collaboration
We're seeking research partners to explore:
AI in education
Assessment innovation
Instructional design
Contact research team
Creatium
(Previously known as Prof Jim Inc.)
contact@creatium.com
© Creatium 2025