K-12 Workforce
K-12 Workforce
K-12 Workforce
Using AI-powered roleplays to train fearless leaders for the hardest conversations.
Using AI-powered roleplays to train fearless leaders for the hardest conversations.
From avoiding difficult talks to practicing them on demand — MUJC prepares administrators to handle high‑stakes decisions in hiring, firing, and retention.
From avoiding difficult talks to practicing them on demand — MUJC prepares administrators to handle high‑stakes decisions in hiring, firing, and retention.
Using AI-powered roleplays to train fearless leaders for the hardest conversations.
From avoiding difficult talks to practicing them on demand — MUJC prepares administrators to handle high‑stakes decisions in hiring, firing, and retention.
“Creatium gives leaders a safe place to practice the conversations they’ve never been trained to have.”
“Creatium gives leaders a safe place to practice the conversations they’ve never been trained to have.”
Evan Abramson,
Director at MUJC
Evan Abramson,
Director at MUJC
See it in motion:
See it in motion:
100+
education leaders in New Jersey have seen the power of AI roleplays—and many are looking to partner with Creatium to build a better future.
See it in action.
Request a demo
The challenge
Most superintendents and principals “don’t know how to have difficult conversations,” Abramson explains, yet they’re suddenly responsible for hiring, firing, and confronting performance issues.
Across nine regional committees he leads, Abramson sees the same pattern: leaders under pressure to make the right people decisions, with no safe, structured way to practice the hardest conversations.
He often cites the Chipotle CEO’s estimate that one toxic employee can cost a company a million dollars, arguing that education similarly underestimates the damage.
In a context where MUJC’s work is physically and emotionally demanding, and where student safety and stability depend on having the right people in the right roles, these gaps aren’t abstract.
The solution
Abramson adopted Creatium’s AI roleplay platform
The platform gave MUJC leaders a safe, realistic way to rehearse the hardest conversations they face — as often as they need, without scheduling constraints or fear of “messing up.”
Creatium is currently working with Abramson to design unique personas and scenarios rooted in MUJC’s reality.
Each leadership team member is assigned specific administrators to mentor, using roleplays as the core practice tool.
Even principals with 20 years of experience are asked to run scenarios — because, as Abramson notes, “these conversations are changing, they’re difficult,” and tenure in the role doesn’t equal preparation.
What's next
Although it’s early and formal metrics are still being collected, MUJC is already seeing several qualitative shifts in leadership behavior and culture:
Leaders are finally practicing the conversations that matter most
A shared standard for leadership conversations
A mindset shift: from filling seats to hiring all‑stars
Laying the groundwork for improved retention and reduced turnover
Reframing AI as an enhancer, not a threat
The challenge
Most superintendents and principals “don’t know how to have difficult conversations,” Abramson explains, yet they’re suddenly responsible for hiring, firing, and confronting performance issues.
Across nine regional committees he leads, Abramson sees the same pattern: leaders under pressure to make the right people decisions, with no safe, structured way to practice the hardest conversations.
He often cites the Chipotle CEO’s estimate that one toxic employee can cost a company a million dollars, arguing that education similarly underestimates the damage.
In a context where MUJC’s work is physically and emotionally demanding, and where student safety and stability depend on having the right people in the right roles, these gaps aren’t abstract.
The solution
Abramson adopted Creatium’s
AI roleplay platform
The platform gave MUJC leaders a safe, realistic way to rehearse the hardest conversations they face — as often as they need, without scheduling constraints or fear of “messing up.”
Creatium is currently working with Abramson to design unique personas and scenarios rooted in MUJC’s reality.
Each leadership team member is assigned specific administrators to mentor, using roleplays as the core practice tool.
Even principals with 20 years of experience are asked to run scenarios — because, as Abramson notes, “these conversations are changing, they’re difficult,” and tenure in the role doesn’t equal preparation.
What's next
Although it’s early and formal metrics are still being collected, MUJC is already seeing several qualitative shifts in leadership behavior and culture:
Leaders are finally practicing the conversations that matter most
A shared standard for leadership conversations
A mindset shift: from filling seats to hiring all‑stars
Laying the groundwork for improved retention and reduced turnover
Reframing AI as an enhancer, not a threat
“...my leadership team asked, ‘How did you get so good at this?’ I told them, ‘I practiced the conversation eight times with an AI roleplay."
-Evan Abramson, Director at MUJC
MUJC’s work with Creatium is still in its early stages, but the direction is clear: finish building habits with its first cohort of administrators, extend scenarios to teachers and future leaders, and make proven conversations reusable across districts.
Experience it.
Request a demo
Related Case Studies
MUJC’s work with Creatium is still in its early stages, but the direction is clear: finish building habits with its first cohort of administrators, extend scenarios to teachers and future leaders, and make proven conversations reusable across districts.
Experience it.
Request a demo
MUJC’s work with Creatium is still in its early stages, but the direction is clear: finish building habits with its first cohort of administrators, extend scenarios to teachers and future leaders, and make proven conversations reusable across districts.
Experience it.
Request a demo
See it in motion:
Creatium
(Previously known as Prof Jim Inc.)
contact@creatium.com
© Creatium 2026
Creatium
(Previously known as Prof Jim Inc.)
contact@creatium.com
© Creatium 2026
100+
education leaders in New Jersey have seen the power of AI roleplays—and any are looking to partner with Creatium to build a better future.
See it in action.
Request a demo
The challenge
Most superintendents and principals “don’t know how to have difficult conversations,” Abramson explains, yet they’re suddenly responsible for hiring, firing, and confronting performance issues.
Across nine regional committees he leads, Abramson sees the same pattern: leaders under pressure to make the right people decisions, with no safe, structured way to practice the hardest conversations.
He often cites the Chipotle CEO’s estimate that one toxic employee can cost a company a million dollars, arguing that education similarly underestimates the damage.
In a context where MUJC’s work is physically and emotionally demanding, and where student safety and stability depend on having the right people in the right roles, these gaps aren’t abstract.
The solution
Abramson adopted Creatium’s AI roleplay platform
The platform gave MUJC leaders a safe, realistic way to rehearse the hardest conversations they face — as often as they need, without scheduling constraints or fear of “messing up.”
Creatium is currently working with Abramson to design unique personas and scenarios rooted in MUJC’s reality.
Each leadership team member is assigned specific administrators to mentor, using roleplays as the core practice tool.
Even principals with 20 years of experience are asked to run scenarios — because, as Abramson notes, “these conversations are changing, they’re difficult,” and tenure in the role doesn’t equal preparation.
“...my leadership team asked, ‘How did you get so good at this?’ I told them, ‘I practiced the conversation eight times with an AI roleplay."
-Evan Abramson, Director at MUJC
MUJC’s work with Creatium is still in its early stages, but the direction is clear: finish building habits with its first cohort of administrators, extend scenarios to teachers and future leaders, and make proven conversations reusable across districts.
Experience it.
Request a demo
MUJC’s work with Creatium is still in its early stages, but the direction is clear: finish building habits with its first cohort of administrators, extend scenarios to teachers and future leaders, and make proven conversations reusable across districts.
Experience it.
Request a demo
What's next
Although it’s early and formal metrics are still being collected, MUJC is already seeing several qualitative shifts in leadership behavior and culture:
Leaders are finally practicing the conversations that matter most
A shared standard for leadership conversations
A mindset shift: from filling seats to hiring all‑stars
Laying the groundwork for improved retention and reduced turnover
Reframing AI as an enhancer, not a threat