Creatium - Designed for interaction

2025

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2,100 interactive videos were created in 6 weeks.

Creatium transforms corporate

training with asynchronous, personalized online learning.

Lincoln Learning trained all of their instructional designers on Creatiumʼs platform to produce interactive learning experiences.

Sector : Education

Honestly, if it wasnʼt for Creatium, the thousands of interactive videos weʼre making simply would be out of the budget. But with Creatium, itʼs possible.

Charlie Thayer,
Chief Academic Officer, Lincoln Learning

Charlie Thayer,

Chief Academic Officer, Lincoln Learning

95%

lower cost per video compared to traditional production methods

~99.5%

faster production time — from 4–6 weeks down to under 2 hours per video.

most loved feature was the interactive components and AI coaches/roleplays

most loved feature was the

interactive components and AI coaches/roleplays

See it in action.

See it

in action.

See it

in action.

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The challenge

Lincoln Learning, a respected K-12 online curriculum provider, did the math. The numbers just didn't work.

Traditional educational video production required assembling teams of 10-15 people— writers, designers, animators, voice talent, editors, and project managers. Each video took at least a week to produce from concept to completion, with costs running thousands of dollars per finished minute.

Even if they could somehow overcome the production constraints, traditional video formats had their own limitations. Students passively watching lectures showed declining engagement rates, as attention spans continued to dwindle in the TikTok age. The format itself wasnʼt the ideal solution. So—what was?

The challenge

Lincoln Learning, a respected K-12 online curriculum provider, did the math. The numbers just didn't work.

The challenge

Lincoln Learning, a respected K-12 online curriculum provider, did the math. The numbers just didn't work.

The solution

Creatium could help MGT in its ability to create customized learning paths that could accommodate everyone from absolute beginners to advanced users within the same program.

The platform enabled the creation of both hard-skills with Excel training modules that spanned from basic functions to advanced data manipulation and analysis—to soft skills: practicing giving and receiving feedback.

The platform enabled the creation of Excel training modules that spanned from basic functions to advanced data manipulation and analysis—all within a single, cohesive program.

The solution

Creatium could help MGT in its ability to create customized learning paths that could accommodate everyone from absolute beginners to advanced users within the same program.

The platform enabled the creation of Excel training modules that spanned from basic functions to advanced data manipulation and analysis—all within a single, cohesive program.

The solution

Creatium could help MGT in its ability to create customized learning paths that could accommodate everyone from absolute beginners to advanced users within the same program.

The platform enabled the creation of Excel training modules that spanned from basic functions to advanced data manipulation and analysis—all within a single, cohesive program.

Creatium could help MGT in its ability to create customized learning paths that could accommodate everyone from absolute beginners to advanced users within the same program.

The platform enabled the creation of Excel training modules that spanned from basic functions to advanced data manipulation and analysis—all within a single, cohesive program.

The solution

Lincoln Learning Solutions found technology that fundamentally changed the equation.

The platform's AI-powered lesson builder meant they could upload their existing content and watch them transform into polished, narrated videos within minutes.

What set this platform apart was how it maintained Lincoln's quality standards while dramatically increasing speed.

The real breakthrough wasn't just production efficiency.

Lincoln could now integrate interactive elements directly into their videos: knowledge checks, flashcards, scenario-based questions, and simulations.

The collaborative features meant Lincoln's 50 instructional designers could work simultaneously, sharing resources and maintaining consistency across grade levels.

The result

Lincoln Learning Solutions' implementation of Creatium delivered transformative outcomes across every metric that mattered.

In their first year, Lincoln created over 600 interactive videos with just a small pilot team. By year two, they had scaled to producing 2,100 videos in only six weeks using 50 instructional designers.

Students themselves have expressed that they enjoy the videos and find them more engaging than text-based content—a critical first step toward improving learning outcomes.

From an operational perspective, the transformation was revolutionary. The cost per video decreased by 95%—without compromising on quality, eliminating the need for external production teams entirely.

Costs per video decreased as much as 95%—without compromising on quality.

Lincoln Learning Solutions' success story points to a fundamental shift in educational content creation: when instructional designers are empowered with AI tools, the impossible becomes routine, and when static content becomes interactive, passive learners become active participants.

Experience it.

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