Download as PDFUsing AI-powered roleplays to train fearless leaders for the hardest conversations.
Creatium transforms corporate
training with asynchronous, personalized online learning.
From avoiding difficult talks to practicing them on demand — MUJC prepares administrators to handle high‑stakes decisions in hiring, firing, and retention.
From avoiding difficult talks to practicing them on demand — MUJC prepares administrators to handle high‑stakes decisions in hiring, firing, and retention.
Sector : K-12 Workforce
Sector : K-12 Workforce
“Creatium gives leaders a safe place to practice the conversations they’ve never been trained to have.”
“Creatium gives leaders a safe place to practice the conversations they’ve never been trained to have.”
Evan Abramson,
Director at MUJC
Evan Abramson,
Director at MUJC
100+
education leaders in New Jersey have seen the power of AI roleplays—and many are looking to partner with Creatium to build a better future.
The challenge
Most superintendents and principals “don’t know how to have difficult conversations,” Abramson explains, yet they’re suddenly responsible for hiring, firing, and confronting performance issues.
Across nine regional committees he leads, Abramson sees the same pattern: leaders under pressure to make the right people decisions, with no safe, structured way to practice the hardest conversations.
He often cites the Chipotle CEO’s estimate that one toxic employee can cost a company a million dollars, arguing that education similarly underestimates the damage.
In a context where MUJC’s work is physically and emotionally demanding, and where student safety and stability depend on having the right people in the right roles, these gaps aren’t abstract.
The challenge
MGT wanted to develop content for employees with dramatically different skill levels—but lacked time and
resources to create differentiated training materials.
One-size-fits-all training sessions left beginners
struggling with advanced concepts while simultaneously
failing to challenge more experienced team members.
Nor did they have a scalable way to onboard
new team members or interns, often leaving them unprepared for their first week of work.
The challenge
MGT wanted to develop content for employees with dramatically different skill levels—but lacked time and
resources to create differentiated training materials.
One-size-fits-all training sessions left beginners
struggling with advanced concepts while simultaneously
failing to challenge more experienced team members.
Nor did they have a scalable way to onboard
new team members or interns, often leaving them unprepared for their first week of work.
The solution
Creatium could help MGT in its ability to create customized learning paths that could accommodate everyone from absolute beginners to advanced users within the same program.
The platform enabled the creation of both hard-skills with Excel training modules that spanned from basic functions to advanced data manipulation and analysis—to soft skills: practicing giving and receiving feedback.
The platform enabled the creation of Excel training modules that spanned from basic functions to advanced data manipulation and analysis—all within a single, cohesive program.
The solution
Creatium could help MGT in its ability to create customized learning paths that could accommodate everyone from absolute beginners to advanced users within the same program.
The platform enabled the creation of both hard-skills with Excel training modules that spanned from basic functions to advanced data manipulation and analysis—to soft skills: practicing giving and receiving feedback.
The platform enabled the creation of Excel training modules that spanned from basic functions to advanced data manipulation and analysis—all within a single, cohesive program.
The solution
Creatium could help MGT in its ability to create customized learning paths that could accommodate everyone from absolute beginners to advanced users within the same program.
The platform enabled the creation of both hard-skills with Excel training modules that spanned from basic functions to advanced data manipulation and analysis—to soft skills: practicing giving and receiving feedback.
The platform enabled the creation of Excel training modules that spanned from basic functions to advanced data manipulation and analysis—all within a single, cohesive program.
Creatium could help MGT in its ability to create customized learning paths that could accommodate everyone from absolute beginners to advanced users within the same program.
The platform enabled the creation of both hard-skills with Excel training modules that spanned from basic functions to advanced data manipulation and analysis—to soft skills: practicing giving and receiving feedback.
The platform enabled the creation of Excel training modules that spanned from basic functions to advanced data manipulation and analysis—all within a single, cohesive program.
The solution
Abramson adopted Creatium’s
AI roleplay platform
The platform gave MUJC leaders a safe, realistic way to rehearse the hardest conversations they face — as often as they need, without scheduling constraints or fear of “messing up.”
Creatium is currently working with Abramson to design unique personas and scenarios rooted in MUJC’s reality.
Each leadership team member is assigned specific administrators to mentor, using roleplays as the core practice tool.
Even principals with 20 years of experience are asked to run scenarios — because, as Abramson notes, “these conversations are changing, they’re difficult,” and tenure in the role doesn’t equal preparation.
What's next
Although it’s early and formal metrics are still being collected, MUJC is already seeing several qualitative shifts in leadership behavior and culture:
Leaders are finally practicing the conversations that matter most
A shared standard for leadership conversations
A mindset shift: from filling seats to hiring all‑stars
Laying the groundwork for improved retention and reduced turnover
Reframing AI as an enhancer, not a threat
Although it’s early and formal metrics are still being collected, MUJC is already seeing several qualitative shifts in leadership behavior and culture:
Leaders are finally practicing the conversations that matter most
A shared standard for leadership conversations
A mindset shift: from filling seats to hiring all‑stars
Laying the groundwork for improved retention and reduced turnover
Reframing AI as an enhancer, not a threat
“...my leadership team asked, ‘How did you get so good at this?’ I told them, ‘I practiced the conversation eight times with an AI roleplay."
“...my leadership team asked, ‘How did you get so good at this?’ I told them, ‘I practiced the conversation eight times with an AI roleplay."
-Evan Abramson, Director at MUJC
-Evan Abramson, Director at MUJC
MUJC’s work with Creatium is still in its early stages, but the direction is clear: finish building habits with its first cohort of administrators, extend scenarios to teachers and future leaders, and make proven conversations reusable across districts.
MUJC’s work with Creatium is still in its early stages, but the direction is clear: finish building habits with its first cohort of administrators, extend scenarios to teachers and future leaders, and make proven conversations reusable across districts.
Experience it.
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© Creatium 2025
Creatium
(Previously known as Prof Jim Inc.)
contact@creatium.com
© Creatium 2025