AI sales coaching and roleplay
Reps practice on real customers
Give reps a place to rehearse real pitches and objections before they’re in front of a customer, not just a deck to memorize.
Three worth rehearsing
Your renewal came in 18% up. Talk me out of switching.
Dana plays the CFO who's seen your invoice
Practice the objection you least want to hear.
Two discovery calls, same deal. Which one earned the second meeting?
Bea checks your thinking
Tell a good call apart from a friendly one.
Drop the price to close it this quarter. Watch what the renewal looks like.
Mateo runs it live
Spend the discount here, not in the deal.
Rehearse the pitch before it counts
Turn a real pitch, discovery call, or objection list into a roleplay every rep can practice against.
From pitch deck to rehearsed conversation
- 01
Map the pitch
Start with a real pitch, discovery call, or objection set: the conversations reps actually have. Pick the ones where getting it right matters most.
- 02
Build the roleplay
Turn that into a roleplay reps can run again and again: a customer who pushes back, asks hard questions, and reacts the way real buyers do.
- 03
Reps rehearse
Reps run the pitch against Coach or a roleplay, handle the objections out loud, and get feedback on the spot, not once in a training room, but right before the call.
- 04
Managers see readiness
Managers see who’s practiced, where reps are strong, and where they need work: readiness signal before a deal is on the line.
Teams that keep pace without lowering the bar
“Creatium lets us keep up with the pace of our business without lowering the bar.”
Frequently asked
What is AI sales coaching?
An AI coach for each rep: it helps them prepare for the call, learn the product and the pitch with short lessons and knowledge checks, then plays the customer in a roleplay, pushes back the way real buyers do and gives feedback on the spot.
Can we use our own pitch?
Yes. Turn a real pitch, discovery call or objection list into a roleplay every rep can practice.
When do reps use it?
Right before the call, as many times as they need, not once in a training room.
What does it cost for a sales team?
Coach Teams is $50 per person a month; teams that build their own roleplays use Maker.