What you’ll learn
How to create an interactive AI Coach or AI Role Play that learners can engage with through text or video, including how to define roles, tone, knowledge sources, and feedback.
Part A: Create an AI Coach
Step 1: Open the AI Coach builder
From the Creatium Studio home page, click the Coaches card or “Coaching” on the lefthand tool bar.
Step 2: Set the context
This is Step 1 of 3 in the guided builder (Set the context → Add knowledge base → Set feedback).
Describe the scene — Enter a description of the coaching scenario in the "Describe the scene" field (e.g., "Learn how to leverage AI in your role"). You can also click a Suggestion chip like "Refine a pitch" or "Improve feedback" to get started quickly.
AI persona's role (optional) — Define the role of the AI (e.g., "Coach"). This shapes how the AI behaves in the conversation.
Choose the AI persona — Select an AI avatar from the dropdown (e.g., "Rob"). The avatar's image will appear on the left as a preview.
AI persona's role (optional) — Define the role of the AI (e.g., "Coach"). This shapes how the AI behaves in the conversation.
Choose the AI persona — Select an AI avatar from the dropdown (e.g., "Rob"). The avatar's image will appear on the left as a preview.
Choose an environment — Select a background environment for the session (e.g., "Creatium").
Click Continue to proceed.
Step 3: Configure advanced settings
Scroll down to the Advanced settings section on the same page to customize the interaction further
Choose how you'd like to learn — Select Video (AI persona appears on screen; learner can optionally enable their webcam) or Text (conversation happens in chat, no video feed required).
Camera & feed — Toggle "Accept user's feed" on or off to allow the learner's camera input during the session.
Choose duration — Set the conversation length (e.g., 10 min).
Voice / sound — Choose the AI's voice style (e.g., "Neutral").
Response style — Set how verbose the AI's responses should be (e.g., "Brief").
Starting message — Type the opening line the coach will use to begin the conversation (e.g., "Coach me through a 5-minute Excel shortcut practice.").
Click Continue to move to the next step.
Step 4: Add a knowledge base (optional but recommended)
Upload supporting materials to provide your AI Coach foundational knowledge on the conversation’s topic or to assist them in their coaching role. Documents might include handbooks, policy documents, recording transcripts, articles, and more!
Instruct the AI coach how to use this content during conversations in the “Purpose” drop down section.
The AI coach can automatically recommend Creatium Studio-created videos or activities with related tags and descriptions to the conversation topic if the Coach identifies a learner needs extra help during the conversation.
Step 5: Set feedback and evaluation
Determine how you would like to provide feedback at the end of the conversation, either with brief, simple feedback, or a detailed rubric-based evaluation.
If you enable the rubric-based evaluation, you can edit each component: evaluation criteria, mastery language, and common pitfalls.
Step 6: Review and finalize your AI Coach
Review the generated AI prompt and edit any section to further refine behavior or expectations.
Click + Create Coach.
Once created, you can:
Start a conversation immediately
Copy and share the coach’s URL
Manage access to the coach
Find it later under Projects → AI Coaches
Embed it into lessons or share directly with learners
Part B: Create an AI Role Play
Step 1: Define the AI Role Play and Learner
AI Role Plays follow the same process as AI Coaches, but the AI represents a conversation simulation partner instead of a coach.
Example use case: Create an AI character named Amy, a frustrated client. The learner is a junior consultant who is past due on a deliverable.
Step 2: Customize the role play
Define what the character should say and how they should respond
Example opening line: “I can't believe you missed this deadline, you've put us in a really difficult position.”
Set emotional tone (e.g., frustrated, skeptical, demanding)
Add knowledge base content or example conversations to guide realism.
Step 3: Enable evaluation and launch
Enable rubric-based evaluation
Review and refine the prompt
Edit evaluation criteria as needed
Click Add AI Character to start the role play
